The future of the automotive industry is undoubtedly electric and autonomous, with automakers increasingly focusing on the design and functionality of interiors.
According to a McKinsey report, advances in autonomous driving, connectivity, electrification, and shared mobility will lead to flexible interior layouts and a greater emphasis on interior design.
As automotive interiors and in-car experiences move beyond traditional differentiators such as engine power, exterior design, and powertrains, advanced display technologies will take center stage.
LG Display (KRX: 034220) is at the forefront of this innovation with its P-OLED technology, which improves the efficiency of electric vehicles by consuming less power and weighing less than traditional automotive displays.
Curved screens allow for better use of interior space, and LG Display’s LTPS LCD technology enables larger and higher resolution displays.
In addition, Advanced Thin OLED (ATO) products offer cost-effective alternatives to P-OLED materials without compromising performance.
As autonomous vehicles become increasingly popular, the demand for advanced display technologies that enhance the in-car experience will skyrocket.
At CES 2023, LG Display showcased the 18-inch Slidable OLED panel that can slide down from the cabin ceiling to provide unprecedented viewing experiences.
This technology hints at the flexible interior layouts and comfortable living spaces that self-driving cars may offer shortly.
In addition, the mobility industry is entering the metaverse, with VR/AR/XR technologies advancing alongside the autonomous sector.
LG Display’s 55-inch Transparent OLED serves as both a window and a display, providing passengers with essential information while enhancing the in-car experience.
Integrating AR with Transparent OLEDs creates a seamless, immersive experience that blurs the line between the real and virtual worlds.
As the automotive industry continues to evolve, LG Display remains committed to exploring new ways to unlock the full potential of its automotive displays, ultimately transforming the future of mobility with a focus on sustainability, efficiency, and connectivity.
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